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Gühring
Gühring

Webshop for 14 countries
and 13 languages

Gühring is one of the world's leading manufacturers of rotary precision tools for metal cutting and sells them in 48 countries.

Industry


Toolmaking

Employees


> 8.000

National companies


48

Business model


B2B

ERP


SAP

Easy internationalization

  • Thanks to avanta's scalability, we were able to efficiently implement our web shop in 14 countries and 13 languages in a short space of time - and more are in the pipeline.

Lisa Metzger, E-Commerce Manager, Gühring KG

Gühring
Gühring
Guhring Shop
Guhring Shop
The Gühring webshop explained in the video
Variants Representation
Variants Representation

Complex variant logic as a challenge

  • When we started the webshop project, we were faced with the challenge of cleverly presenting our complex range and our wide variety of products. With avanta, we have found clear display options that support our customers in their search for the right item.

Automated reordering via tool dispensing cabinet

  • Another highlight for our customers is independent reordering via our automatic tool dispensers. After removing a tool, the cabinet sends the relevant information to avanta. Based on the shopd rules, the Gühring online shop orders the required replenishment completely automatically. This means that our customers are always optimally supplied with items.

Your direct line to our sales department