Experience the B2B e-commerce solution avanta live on 08/05/25

Experience avanta live on 08/05/25

Amann Group
Amann Group

Clever representation of
special product variant logic

Amann is one of the leading international manufacturers of high-quality sewing threads, embroidery threads and smart yarns for the textile industry as well as for shoes & leather goods and the automotive sector.

Industry


Textile industry

Employees


2.500

Countries


> 100

Turnover


230 million €

ERP


SAP

Versatile goals professionally implemented with just one system

  • We have pursued several goals with our web shop: Presentation of complex product variants, sales relief, and cost-effectiveness of small orders. Thanks to the competent advice from ECOPLAN and with the help of avanta, we were able to implement all of this quickly and cost-effectively.

Rainer Wurmbauer, Director Customer Service, Amann Group

Variants Representation
Variants Representation

Special variant logic of color samples as a challenge

  • Our sales representatives advise our customers with professional color sample cards. These show the wide range of variants per thread type and their intended use (e.g. thread thickness, presentation, up to 500 colors). With the help of avanta, we were able to display this complex logic and variety of colors clearly and in detail in our web shop.

Sales relief and
24/7 service
as a further objective

  • With avanta, we have succeeded in achieving both goals flawlessly. By digitizing the ordering process, we now have more time for valuable sales advice and we offer our customers a 24/7 ordering option including extensive service functionalities.