avanta feature list
The functional overview of avanta shows all the central functions with which companies can digitize and automate their B2B business processes in a structured way and map them in an ERP-integrated manner.
Individual functions (features) interlock seamlessly and form the technological basis for scalable applications such as customer portals, punch-out scenarios or automated ordering processes.
- Enterprise B2B Commerce platform for SMEs
- Powerful, surprisingly affordable and quickly ready for use
avaBase is the central digitalization platform for B2B sales with avanta. It not only forms the backend for a B2B shop, but also the basis for many other applications such as service portals, digital product catalogs, punch-out catalogs, order automation and an AI sales bot.
E-Commerce data layer
The E-commerce data layer manages all basic E-commerce data such as company data, billing and delivery addresses, shop users with rights and roles, contact persons, sales organizations, order limits and item data. This information forms the digital basis for catalogs, service portals and order processes.
At the same time, avaBase enables dynamic enrichment with data from ERP, PIM or CRM systems. This creates a consistent and always up-to-date database for all digital channels.
Benefit
avaBase provides companies with a central, integrated database that provides holistic support for digital sales.
E-commerce functions and business logics
avaBase provides the central logic layer for all e-commerce and service functions. Thanks to the API-first architecture, these can be flexibly integrated into avanta front-ends or customer-specific solutions. This makes avaBase suitable not only for classic ordering processes, but also for complex service portals and digital catalog integrations.
Benefit
Consistent processes across all front ends. Companies benefit from reduced integration efforts, high flexibility and a platform that efficiently maps digital sales and service.
Security layer
The avanta security layer forms the central protection, control and access layer for all data and functions. It ensures that:
- anonymous visitors can only access approved public content,
- company, product range and order data is only visible to authorized users of the respective company,
- each user receives exactly the information and functions that correspond to their role and individual rights.
These rights apply system-wide, regardless of whether access is via the B2B shop frontend, the API, external applications, mobile apps or the AI chatbot (avaBot).
Benefit
Maximum protection of sensitive data and full control over access rights. Customers only see their individual prices, conditions and product ranges - securely, transparently and efficiently.
Access control
Flexible design of what anonymous visitors see: Login mask, registration, product catalog (without prices and ordering option), or store with buy-it-now option.
Benefit
Simple configuration and quick changeover possible.
Registration with password function, individual input fields (e.g. industry, VAT ID), upload option (e.g. extract from the commercial register) and data protection functions. Process sequences can be configured flexibly.
Benefit
Simple new customer acquisition optimally adapted to internal processes.
Logged-in users see personalized content such as prices, product ranges, downloads, article numbers, payment methods, search index or receipts.
Benefit
Each customer receives only the information that is relevant to them.
Automated login via third-party systems (single sign-on). Users can access the shop directly via a configurable auto-login URL and are logged in immediately. Settings for token runtime, regeneration, extension or IP blocks, among others.
Benefit
Convenient and secure access via multiple systems without repeated logins.
Integration
Technical requirements for the connection to middleware / ETL systems
for the secure and convenient integration of external systems such as ERP (e.g. SAP, MS Dynamics, ABAS, Infor, etc.), merchandise management, PIM, CRM, configurators, etc.
Benefit
Fast and secure connection without expensive in-house developments reduces project runtimes and integration costs.
Architecture for the flexible use of all avanta functions via APIs - also in your own frontends or device connections.
Benefit
Maximum freedom for individual solutions and easy expandability.
Middleware supplied if none is available in the company.
Benefit
Data hub for all systems enables integration even without existing middleware.
Supports both real-time queries and scheduled background processes.
Benefit
Flexibility: Current data such as prices, conditions or availability in real time combined with import/export control.
Benefit
All data flows are automatically recorded and documented.
Collana Pay is a central "all-in-one" platform for e-commerce companies that offers a single interface for managing various online payment methods and payment service providers (PSPs).
Benefit
Flexible payment processing with any provider saves effort and costs.
Standardized monitoring of live access as well as import/export profiles and other interfaces.
Benefit
Reliable fault detection and stable, reliable processes.
Scaling
One installation can be used for any number of shops, e.g. for additional countries, brands or subsidiaries.
Benefit
Centralized management of multiple shops saves effort and costs and enables efficient growth.
B2B and B2C shops can be operated within the same instance.
Benefit
Flexible coverage of different target groups with just one platform, without having to maintain parallel systems.
Display and find products
- Different views for product lists and overview pages
- Category pages and distribution pages for intuitive navigation
- Direct shopping cart function already in the product overview
Benefit
Customers find products faster, usability increases and purchase barriers decrease.
- User-friendly product filter
- Configurable attribute sets per category
- Display of the number of results
Benefit
Customers can efficiently narrow down large product ranges and find relevant products immediately.
Several attributes can be combined in hit lists using an AND link. Selecting an attribute automatically reduces the other available filter options to the relevant values.
Benefit
Customers find suitable products more quickly, avoid incorrect orders and benefit from a clear, intuitive filter logic.
- Chord display for a better overview
- Filter attributes searchable, can be visualized with symbols (pictograms)
- Multiple selection, search field within the filters, slider for value ranges
Benefit
Enables precise product selection even with complex assortment structures.
Presentation of variants such as sizes, colors or designs
Benefit
Transparent selection of variants improves the shopping experience.
- Clear presentation of extensive product ranges in table form
- Search and sort functions, navigation via group articles
- Direct jump to the detail page
Benefit
Perfect for technical products with many variants - simplifies selection and ordering.
- e.g. display of EAN, competition numbers or customer-specific numbers
Benefit
Customers can search and order using familiar article numbers.
- Comparison of several articles with definable attributes
Benefit
Helps with purchasing decisions, especially for similar products.
- Display of different units of measure, e.g. pieces, meters, kilograms
- Display of different packaging units, e.g. pallets, pieces, containers, outer packaging per product
- Conversion function, e.g. to pieces
Benefit
More transparency for orders in different units.
Definition of batch sizes per item with clear instructions in the ordering process
Benefit
Prevents incorrect orders and saves queries.
for the visual presentation of product features
Benefit
Increases comprehensibility and shortens product selection.
- Various display options
- From the traffic light system to the display of exact stocks via ERP live query
Benefit
Customers can see immediately if, when and in what quantity a product is available.
Representation of
- dangerous goods symbols
- Hazard and safety instructions
- Illustration of H- + P-phrases
Benefit
Legal certainty and clear communication for hazardous substances.
Display of
- similar articles (variants, cheaper, higher quality)
- Accessories necessary accessories
- care products
Benefit
Increases shopping cart values and ensures complete orders.
Display for easy location of spare parts
- Parts list logic also for customer-specific products
- Determination of the spare part via exploded drawing (clickable drawing)
- Editor for clickable drawing
Benefit
Customers identify spare parts independently and reliably. Relieves the burden on sales and service.
Presentation of customer-specific machines or systems, including the display of additional information, history and references to spare parts and aids.
Benefit
Provides customers with a better overview when reordering.
B2B product search
Index takes into account customer-specific assortments, article numbers, prices, etc.
Benefit
Every customer immediately finds the products that are relevant to them, personalized and without detours.
Search function also recognizes typing errors, incomplete entries or article number fragments.
Benefit
Customers can find products even if they make inaccurate or incorrect entries.
Suggestion lists with picture, description, price and article number.
Benefit
Direct orientation during input, which speeds up orders.
Exact article numbers lead immediately to the product detail page.
Benefit
Saves clicks and time, especially for regular customers.
- Search results can be further narrowed down using filters.
- An individual page is displayed for zero-hit searches (e.g. with contact options or alternative products).
Benefit
No dead ends in the search. Customers are taken to the next logical step.
All search queries are saved and can be analyzed. In this way, search queries without a satisfactory search result can be eliminated.
Benefit
Store operators recognize trends, gaps in the range or missing search hits and can optimize the range.
Shop operators can specify which content should be searched, how heavily certain fields are weighted and how many results are displayed. In addition, tolerances can be set and synonyms configured so that the search delivers the right results even with different spellings.
Benefit
Customers find products faster and more reliably.
CMS content such as guides, service information or terms and conditions are indexed and made searchable.
Benefit
In addition to products, customers can also find all relevant information in the shop without any detours via hotline or PDF search.
Personalized shopping experience
Display of customer-specific prices per product and customer or customer group (see Glossary: customer-specific prices & conditions).
Benefit
Every customer can see the exact prices. Prevents unnecessary queries.
Support for customer-specific prices, also in conjunction with quantity scales.
Benefit
Benefits Customers benefit from automatic discounts for larger order quantities.
- Minimum price (lowest customer-dependent unit price, also taking into account a price scale)
- List price
- Previous price
- strike price
- Special price (promotion)
Benefit
Clear price transparency creates trust and makes purchasing decisions easier.
Automatic transfer of additional conditions such as discounts, transport costs or the selection of the transport service provider from the ERP to the checkout.
Benefit
All relevant conditions are directly visible, no manual reconciliation necessary.
The function controls which products individual customers or customer groups see, such as private labels or spare parts (see Glossary: customer-specific product ranges).
Benefit
Customers only see the products that are relevant to them. This makes the range clearer.
Download of customer or customer group-specific documents on the product detail page.
Benefit
Every customer receives the documents relevant to them in a central location.
Central download area in the customer account with explorer structure and preview function.
Benefit
Convenient access to extensive information without long searches.
Customers can work with their own article numbers and upload or maintain them.
Benefit
Simple ordering processes because familiar internal article numbers can be used.
Display of prices in the customer-specific currency.
Benefit
Benefit International customers order without conversion effort.
Different payment methods configurable per customer.
Benefit
Benefit Increases customer acceptance.
Automatic switch from purchase on account to prepayment payment method, e.g. in the event of a dunning notice in the ERP.
Benefit
Benefit Minimizes payment defaults and increases sales.
Different shipping methods configurable per customer.
Benefit
Benefit Relevant shipping methods increase acceptance.
Individual tax regulations for companies without a VAT ID.
Benefit
Correct taxation even in special cases.
Flexible configuration for anonymous customers, B2B or B2C customers and country-dependent VAT.
Benefit
Transparent and legally compliant tax reporting for all customer groups.
Display of the relevant contact persons for the customer.
Benefit
A direct line to the right contact person facilitates service and communication.
B2B order functions
Products can be found directly by entering the name or article number and added to the shopping cart immediately with the quantity specified.
Benefit
Saves time for customers who know their requirements and items.
Shopping carts can be saved, used as a template or forwarded to other users in the company.
Benefit
Recurring orders are processed more easily and quickly.
Import of order files, e.g. from ERP systems, into the shop.
Benefit
Avoids duplication of work and facilitates the transfer of existing order data.
Recurring orders can be configured automatically:
- Interval / dates
- Delivery address
- Processing rules, e.g. approval workflow
Benefit
Repeated orders are processed automatically, reliably and in a controlled manner.
Past orders can be searched for and added to the shopping cart again.
Benefit
Saves time with regularly recurring articles.
Quick access to recently ordered items
Benefit
Quick access to articles for reordering.
Creation of quotation requests directly from the product detail view or the shopping cart.
Benefit
Facilitates communication with sales for large purchase quantities.
Definition of minimum and maximum quantities for individual items.
Benefit
Supports economical order sizes and avoids errors in the ordering process.
Allocation of order budgets per company and payment method.
Benefit
Avoidance of bad debt losses
Easily configurable connection to ERP systems by the shop customer.
Benefit
Seamless integration into the purchasing processes of large companies.
Easily configurable connection to various purchasing platforms such as Ariba or Onventis by the shop customer.
Benefit
Meets the requirements of large corporations and public sector clients.
B2B checkout / shopping cart
Preview of the shopping cart can be called up at any time, even in the quick order.
Benefit
Users can keep track of their order at all times.
Provision of all relevant parameters for communication with the ERP system for order simulation and creation
Benefit
Fast, simple ordering process without unnecessary clicks with direct communication options with the ERP.
- Selecting the billing address
- Select / add delivery address
- Select shipping method (customer-specific)
- Select payment method (customized)
Benefit
Maximum flexibility in the checkout.
Configurable text fields, e.g. for order number, unloading points, cost center, comment, etc.
Benefit
Individual requirements and wishes can be taken into account directly in the checkout.
Integration of requested delivery data incl. comparison with ERP specifications.
Benefit
Customers can plan orders better and receive deliveries exactly when they are needed.
Direct connection to the ERP system to display the actual delivery dates.
Benefit
Maximum transparency and reliable information in the ordering process.
e.g. transfer of discounts, freight costs and transport service providers directly from ERP processes.
Benefit
All individual agreements are transparent and are billed correctly.
Support for vouchers, discount campaigns or promotional codes.
Benefit
Targeted price promotions can increase sales.
Allocation of the shopping cart with regard to delivery date, availability, desired date possible.
Benefit
Enables the customer to plan better, avoids bottlenecks and ensures on-time delivery.
Export to common formats such as CSV, XML, Excel or PDF, e.g. for further processing of information for quotations
Benefit
Simple further processing of product data for internal processes or offers possible.
The order workflow makes it possible to forward shopping carts to other users for checking, processing or approval. It thus realistically maps multi-level purchasing and approval processes in B2B and is closely interlinked with roles and responsibilities within the company (see approval workflows). Depending on the role, order value or internal rules, approvals can be controlled in a structured manner and documented in a traceable manner.
Benefit
Clear processes, secure orders and full control within the company -– a key requirement for scalable B2B E-commerce.
24/7 customer service portal
Control access to functions in the customer account via the roles and rights system.
Benefit
Everyone only sees what is relevant to them and what they are entitled to see.
Display of important information, status messages and functions directly after login.
Benefit
Everything you need at a glance.
Access to personal data, orders, terms and conditions and auto-login settings.
Benefit
Full transparency and simple self-administration.
Management of billing and delivery addresses, access to all online orders.
Benefit
Uniform overview and central organization.
Creating, editing and managing shop users and assigning their roles.
Benefit
Full control over who can use which functions in the shop.
Rights & role management enables the free definition and management of user roles and their individual authorizations - for warehouse employees, purchasing or technical users, for example. It forms the basis for structured purchasing processes in B2B and is closely linked to downstream approvals (see glossary: role & rights management). As the basis for the order workflow, it controls who can see products, view prices or initiate and release orders.
Benefit
Secure ordering processes and clear responsibilities thanks to individually definable roles and rights - a key element for scalable B2B E-commerce.
Blocking certain items so that they cannot be ordered
Benefit
Avoidance of unwanted orders.
Management, maintenance and import of customer-specific article numbers.
Benefit
Customers can work with familiar numbers: faster and error-free.
Download customer-specific product ranges as a digital catalog (e.g. for ERP or for the customer's web shop).
Benefit
Simple further use of product data.
Administration of saved shopping carts, shopping cart templates, subscriptions, order lists and configuration of punchout modules (OCI/cXML) and processing rules.
Benefit
Simple self-service makes customers flexible.
Display of orders, delivery bills, invoices, credit notes, backorders and returns directly from the ERP.
Benefit
All receipts at your fingertips at all times and without queries in sales.
Convenient recording of returns based on order / delivery bill.
Benefit
Returns/complaints are recorded quickly and in a structured manner.
Central point of contact for all individual inquiries in the customer service portal.
Benefit
Enables fast, simple and transparent communication with support. For all requests that go beyond existing forms.
Sales functions
Field and office staff can access their assigned customer companies. For example they can also fill shopping baskets for your shop customers and send them to the customer's contact person via the workflow.
Benefit
The sales department sees exactly what the customer sees and can provide optimal support. Entering orders or searching in the customer history is therefore also possible for the sales department without any restrictions, making logging into the ERP superfluous in many cases.
Combination of shopping carts with vouchers or discounts in conjunction with the workflow
Benefit
More incentives for purchases.
The sales department can view its customers' sales, orders and receipts.
Benefit
Fast information and transparency for sales.
A shop can serve B2B and B2C customers at the same time.
Benefit
Flexible target group approach with just one system.
Further functions & features
Optimized display on all end devices and screen sizes.
Benefit
User-friendly shopping experience, whether desktop, tablet or smartphone.
Content management for homepage, category pages, SEO texts, system pages (e.g. data protection, terms and conditions, legal notice) and additional content. Maintainable maintenance page.
Benefit
Content can be flexibly maintained and adapted without external tools.
Standard functions fulfill the WCAG 2.1 AA criteria.
Benefit
Maximum accessibility for all user groups, even those with special requirements.
Technical basis for good visibility in search engines.
Benefit
Products are found faster, reach increases.
Export of all system variables and interface to DeepL with re-import of the translated data.
Benefit
Set up international stores quickly and consistently in multiple languages.
Provision of FAQs and shop-specific function and process descriptions (text, images, videos) directly in the shop. Legal certainty and full transparency in the handling of customer data.
Benefit
Customers find immediate support and answers without having to contact the service department.
Data protection opt-in function for registration and forms. Accepted terms and conditions and data protection are logged in the system.
Benefit
Legal certainty and full transparency in handling customer data.
avaAuto extends avanta with automation functions for recording requirements directly at the source, e.g. in the warehouse, in production or on the construction site. Mobile apps, scanners, IoT devices or sensor-based systems are used to automatically trigger orders and implement rules for replenishment processes.
Order app for mobile customers
Mobile app for easy order entry via smartphone including scan function and many other shop features.
Benefit
Orders can be entered quickly and intuitively, regardless of location, even directly from the warehouse or on the move.
Order via scanner
Support for industrial scanners or smartphones for warehouse employees, for example.
Benefit
Fast and error-free ordering through direct scanning of articles.
Connection of vending machines
Integration of automatic dispensers, tool cabinets or weighing cabinets. After removal, the replacement requirement is automatically reported and ordered.
Benefit
Consumption is automatically reordered. No manual effort, no bottlenecks.
Sensor-based demand detection
Automatic recording of fill levels, weights or shelf occupancy via sensors (e.g. tanks, silos, boxes or shelves). The demand is transmitted directly to avanta and triggers orders or releases.
Benefit
Fully automated replenishment control reduces costs and prevents interruptions in the supply chain.
Automate Kanban replenishment
Scanning of codes on empty boxes or recording via RFID transponders, RFID letterboxes or floor mats.
Benefit
Simple and secure Kanban handling that automatically triggers replenishment and streamlines processes.
Management of ordering devices
Store users can independently create and manage ordering devices and devices such as scanners, IoT sensors, voice or apps.
Benefit
High flexibility and independence in the management of all order channels used.
Management of order rules
Individual definition and maintenance of order rules for all connected appliances and devices.
Nutzen
Independent adaptation to the company's internal processes.
avaBot is avanta's AI-supported consulting, service and sales module. It combines knowledge from documents, systems and data sources with avanta's e-commerce functions.
The AI bot that connects knowledge with company data and processes
While conventional AI solutions in sales are usually only trained with documents or FAQs, avaBot goes a decisive step further: it accesses avanta's entire e-commerce layer in real time, including all functions and data. This means it can not only provide advice, but also act directly: Initiate orders, retrieve receipts or display prices and availability.
Benefit
Seamless integration with ERP, PIM and CRM allows avaBot to combine knowledge with processes, making it a valuable AI consulting, service and sales bot that can support customers around the clock in all major languages.
Typical application scenarios
- Marketing & sales
- Sales & distribution
- Product consulting
- Service
Benefit
avaBot provides flexible support in many areas of the company, relieves teams and increases efficiency.
Typical target groups
- Interested parties
- customers
- Internal teams (e.g. sales, service, customer advice)
Benefit
Supports new customer business, serves customers and makes internal teams more competent.
Answers, help and advice in the following areas
- Products & assortment
- Order process & status
- Receipts
- User & company account
- Communication & contact persons
Benefit
Users receive quick, precise answers to all relevant questions in sales and service.
Communication channels
Can be used via chatbot frontend as standard. Can be expanded to include e-mail, voice applications or other interfaces.
Benefit
Users can use the bot via the channel that is most convenient for them, which increases acceptance.
System architecture
- Frontend avaBot Backend
- avaBase middleware
- n8n with avanta library
- Connection of different AI systems (LLM) possible
- Connection of different data sources possible, e.g. documents: Manuals, websites, PDFs Systems: ERP, PIM, CRM, knowledge databases Databases: Relational, Excel
Benefit
Future-proof, modular architecture with maximum flexibility for different data sources.
Support for AI models (LLM)
avaBot is not fixed to a specific LLM, but can be operated with different models.
Benefit
Companies can choose the AI model that best suits their data protection and performance requirements.
Training from avaBot
avaBot can be trained beyond the capabilities of the standard scope of functions. The additional capabilities depend on data and interfaces that are provided as documents or in the form of linked systems. Prompting can be used to define clear instructions and rules of conduct.
Benefit
Companies adapt the bot precisely to their processes and knowledge.
Multilingualism
Language support depends on the AI model used. Common models cover a wide range of languages.
Benefit
avaBot can be used internationally and supports customers in their preferred language.
Data protection
avaBot offers flexibility when it comes to data protection. The shop operator decides for themselves which AI model is used. In order to meet data protection requirements, a European model can be selected, for example, or the AI can even be operated in a separate environment.
Benefit
Maximum flexibility and security when handling sensitive data.
Free initial consultation:
30 minutes with B2B e-commerce experts
Discover how avanta optimizes your sales.
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