B2B shop for complex and individual sales processes
The avanta B2B shop is a module of the avanta B2B e-commerce platform - developed for manufacturers, importers and wholesalers. ERP-first, 100% integrated and with an exceptionally large, configurable range of functions for complex B2B processes.
Why genuine
B2B functionality is crucial
Many shop systems reach their limits in B2B sales because they originate from the B2C environment and first have to be adapted to B2B requirements.
- B2B functions are "added on" or individually programmed
- High effort for customization, maintenance and further development
- Updates become expensive, time-consuming or risky
- Complexity increases, dependency on the system grows
developed from the ground up for B2B
- Comprehensive, configurable B2B function standard instead of special developments
- Customization via configuration instead of programming
- Updateable, maintainable and manageable in the long term
- Scalable for complex structures, markets and target groups
ERP-first. Because the B2B shop must not be a stand-alone system.
In B2B prices, product ranges, availability, approvals and processes come from the ERP and not from the store. That's why the avanta B2B shop is consistently ERP-first: it uses existing data and processes instead of its own logic.
- Data & rules are recreated in the shop
- High customizing effort
- Workarounds for prices / assortments / workflows
- Updates become difficult
- Shop uses data & rules from leading systems
- No double maintenance
- Clean processes without media disruptions
- Scalable across markets & target groups
Manageable B2B commerce
instead of growing complexity
The avanta B2B shop makes complex sales processes manageable – with a stable, configurable standard and seamless integration into your system landscape.
You can map complex and company-specific sales processes without becoming entangled in expensive and difficult to maintain individual developments.
"We want individual sales processes – but not an individual system. This works very well with avanta."
Carsten Ritter, Team leader E-commerce, marantec Group
Thanks to the clear integration logic and the ERP-first approach, processes remain consistent and projects manageable, even in complex system landscapes.
"The SAP integration was clearly structured and smooth. This allowed us to go live earlier than planned."
Stefan Kretschel, Manager Business Development, OEST Group
The avanta B2B shop grows with your organizational, technical and international requirements.
"With the avanta B2B shop, we were able to implement our web store in 18 countries and 13 languages in a short space of time – centrally controlled and efficiently scalable."
Lisa Metzger, E-commerce manager, Gühring
Future-proof. Made for growth. Stable in operation.
avanta grows with your requirements – across countries, languages, brands and target groups.
Operation, updates, security and performance are professionally managed – without your own infrastructure.
Open technologies, no dependence on manufacturers and full transparency ensure long-term investment security.
Get started even faster with
preconfigured industry solutions
Based on the avanta standard there are preconfigured industry solutions for typical B2B scenarios (e.g. chemicals, tools, standard parts, packaging, mechanical engineering) with tried-and-tested structures, a quick start and full configurability.
Does this B2B shop fit your project?
Let us examine together how an ERP-integrated B2B shop can simplify your processes and boost your digital sales.
- have ERP-driven processes
- map customer-specific prices and product ranges
- serve multiple markets or brands
- pursue a long-term digitalization strategy
- are looking for a simple B2C or standard shop system
- if only very few B2B functions are required
- if no ERP / Wawi system is to be connected
Consultation appointment
Send requirements
Have you already defined your requirements? Send us your list via upload form. We will check whether avanta fits and give you an initial cost indication.