Purell logo
Targeting different customer groups in the web shop
GOJO Industries is the manufacturer of the Purell brand and world market leader in the field of hand hygiene and skin health.
Industry
Chemistry / Hygiene
Employees
2.500
Brands
4
Business model
B2B
Relevant products for every target group
- Our products are used in ten different sectors. Thanks to avanta, we can offer our shop customers industry-specific product ranges and thus provide each individual target group with relevant additional information.
Sven Jäschke, Managing Director, GOJO Central Europe GmbH
Sven Jäschke, Managing Director, GOJO Central Europe GmbH
Purell B2B webshop
Purell B2B webshop
CMS module supports secure product selection
- With the integrated CMS (content management) function, we can combine the product presentation with additional content. Our customers benefit from valuable information such as tips, videos, downloads and even scientific studies. As a result, our customers are sure to find the right product for the desired application.
Cross-selling for necessary complementary products
- As the trade in mineral oil products is subject to the GHS regulation, the legal regulations regarding the labeling of such products have been implemented on the article page. In addition to the hazardous substance symbols and the signal word, the H and P phrases are also displayed on the product page.
Cross-selling for dispenser systems
Featured avanta highlights
CMS integration
CMS integration
