Free avanta live webinar on 26/11/2025

avanta live webinar on 26/11/2025

B2B E-COMMERCE BEST PRACTICE

"Amazingly smooth": Oest implements B2B webshop with avanta in the shortest possible time

Chemistry

Oest

Oest is one of the most important medium-sized mineral oil companies in Germany and is divided into the lubricants, mechanical engineering, Sservice stations and energy divisions.

Industry

Chemistry / Mineral oil

Employees

300

Turnover

> 300 Mio. €

Business model

B2B / B2C

ERP

SAP

Short implementation times & efficient
SAP integration

"With avanta we were able to go live with our B2B & B2C shops faster than expected. The SAP integration in particular went amazingly smoothly."

STEFAN KRETSCHEL

Manager business development, Oest Holding GmbH

The Oest webshop
explained in the video

Using synergy effects for B2C shops

"Following the launch of the B2B shop, the Oest B2C store with seamless SAP integration went live just a few weeks later. This is based on the B2B shop in terms of categories and structure, which is why it was possible to exploit numerous synergy effects."

Hazardous substance labeling of items in the webshop
Hazardous substance labeling of items in the webshop
noch keine Beschreibung definiert

"As the trade in mineral oil products is subject to the GHS regulation, the legal regulations regarding the labeling of such products have been implemented on the article page. In addition to the hazardous substance symbols and the signal word, the H and P phrases are also displayed on the article page."

AVANTA

The B2B shop system for the chemical industry

Find out more about the avanta industry solution for chemical companies

SAP integration

B2B/B2C shop hybrid

OCI-PunchOut

Start your B2B E-commerce project

Take advantage of the opportunities of the digital future!
Get to know avanta now - the real B2B e-commerce solution.

Personally & individually

We talk about your expectations and key requirements. In a follow-up appointment, we will show you how to implement your use cases live in the avanta demoshop.

Directly & focused

Have you already defined your requirements? Send us your list - we will check whether avanta fits and give you an initial cost indication.

Book an appointment now

What happens after the
initial contact

Guided tour through the demoshop

Discover your requirements in action and be inspired.

  • Your time expenditure: approx. 60 min.
  • Your costs: none

Statement of costs

For an initial orientation, you will receive a list of the costs for the launch and ongoing operation of avanta.

  • Your time expenditure: none
  • Your costs: none

"Deep dives" for specific questions

Does your team have more in-depth questions, e.g. about integration, functions, marketing, additional modules? Our experts will be happy to answer them.

  • Your time expenditure: approx. 45 min.
  • Your costs: none

Workshop

Start with the first workshop. We work out your requirements in detail. Then you can make a confident decision.

  • Your time expenditure: 6 - 8h
  • Your costs: according to expenditure