B2B E-Commerce best practiceFast, reliable, efficient: Successful B2B shop launch with avanta

"We opted for avanta because it was developed based on customer feedback and therefore already fulfills many important requirements as standard. The system also offers a wide range of preconfigured functions, which enabled us to keep costs within reasonable limits. The structured system architecture facilitated both implementation and use. In addition, the flexible modular system allows us to adapt avanta optimally to our individual needs."

"At the beginning of the project, the data structure and maintenance were a key challenge, as the data had to be prepared in a consistent and structured manner. In addition, the coordination between the PIM service provider, the SAP service provider and the shop service provider required close cooperation. Different requirements and working methods had to be coordinated to ensure seamless integration of all systems."

"We were pursuing several important goals with the new B2B E-commerce solution. A central concern was the connection to SAP in order to automate the order process and make it more efficient. We also wanted to integrate the products automatically into the system to reduce manual input. The status of tickets was to be displayed directly in the shop to provide customers with quick support for questions about products, invoices and other issues. Another focus was on expanding the self-service for our customers - functions such as displaying the order status or downloading invoices and documents were intended to improve the service. The implementation of multiple languages was also an important goal. In addition to German and English, other languages have already been prepared to make the solution usable internationally."

"Our customers now benefit from significantly better information, as prices and availability can be called up directly from SAP around the clock. The successful implementation of this live display was one of avanta's greatest successes. The acceptance of the shop by our customers is also a major milestone - the feedback has been consistently positive. In addition, the speed at which information is provided has improved considerably, as previously many inquiries still had to be answered by e-mail. Another success was the comprehensive product range illustration, which now also includes many technical details. Finally, we were also able to achieve an increase in sales, as the higher customer acceptance and improved user experience have led to greater use of the store."

• Customized prices
• Availability
• Delivery status
• Document download
• Self Service
• Multilingualism
• Clear presentation of technical data
• Spare parts
• Variant table
• Online help for customers
• Simple content maintenance

• SAP ECC 6.0
• PIM Contentserv
• CRM system Sales Service Cloud (SSC SAP)
• SAP middleware

• 90 % standard
• 10 % customizing

"avanta particularly surprised us with the display of product variants, which was implemented in a very flexible, clear and user-friendly way. We were also impressed by the ability to map a very complex visibility logic for the products, which allows us to dynamically display different variants and information as required."

"An important success factor was the 'red guideline' in the project implementation, which provided clear structures. These included the use of structured tickets and regular jour fixes with all those involved, which enabled close cooperation and efficient implementation. As a result, the introduction of the system went very smoothly and quickly."

"We were particularly pleased that the shop is perceived as being well structured, with a user-friendly search function and clear category guidance. The expansion of the self-service area was also very much appreciated, as it makes things much easier for customers. The improved ordering and availability options, which are now available around the clock, were also very well received. The feedback from our customers was therefore consistently positive.

"The high level of satisfaction in sales is particularly pleasing. The sales staff can now forward shopping baskets directly to customers in a similar way to a compiled offer. Our other team members also benefit, as they can find spare parts and relevant data quickly and easily - which makes their work much easier. The internal feedback has been consistently positive."