avanta product tour on 15/04/2026

avanta live webinar on 15/04/2026

ERP-first. API-first.
100% integrated
B2B E-commerce.

avanta is the B2B e-commerce platform for companies that want to make their ERP system the backbone of their digital sales and seamlessly integrate CRM, PIM, eProcurement and other systems.

  • Standardized integration
  • Without media disruptions
  • For SAP, Microsoft Dynamics, Infor, Oracle, proALPHA, abas & Co.

Which systems can be integrated in avanta?

avanta has been developed for integration into complex IT landscapes. Central business logics remain in the ERP, other systems are connected in a structured manner. For a consistent, expandable B2B architecture.

ERP and merchandise management systems

  • SAP R3, SAP ECC, SAP S/4HANA, SAP Business One
  • Microsoft Dynamics NAV, AX, Business Central, Navision
  • Oracle, proALPHA, Infor, Abas, Sage, and many more

PIM systems

Contentserv, Akeneo, Informatica, mediacockpit, Pimcore, ITB and many more.

CRM systems

  • Salesforce, Microsoft Dynamics CRM, SAP CRM, CAS genesisWorld, HubSpot, Cobra, Cursor and many more

Other third-party systems

  • Configuration
  • Catalog Software
  • Web Services
  • Purchase Systems via OCI / cXML
  • Marketplace connections
  • ...

Why API first is standard at avanta

avanta was developed from the ground up based on the API-first principle, meaning that all functions of the platform can be controlled and accessed via interfaces. This creates maximum flexibility and offers many advantages:

  • System openness: easy integration of any external systems
  • Future-proof: technologies, processes and interfaces grow together
  • Headless-capable: content and functions usable independently of the frontend
  • Microservice-compatible: ideal for modular architectures
  • Low-maintenance: no special solutions, no "hard-coded" interfaces
STEFAN KRETSCHEL

Manager Business Development, Oest Holding GmbH

With avanta we were able to go live with our B2B shop faster than expected. The SAP integration, in particular, went surprisingly smoothly.

Visualization of avanta integration in third-party IT systems
Visualization of avanta integration in third-party IT systems
Visualization of avanta integration in third-party IT systems

How is avanta integrated into your systems?

The integration of avanta is conveniently carried out through middleware via configuration. Interfaces are easily set up, managed and monitored through mapping and rule sets.

  • Existing middleware? No problem! avanta can be seamlessly integrated into existing middleware solutions such as SAP Cloud Integrator, Lobster, Mulesoft and more.
  • Not using any middleware yet? avanta provides a powerful middleware at no additional cost.

B2B e-commerce can be this open

avanta is based on modern open-source technology. For complete flexibility, independence and maximum future-proofing.

SaaS can be that individual

With avanta you use your own individual SaaS environment hosted in Germany. No in-house IT expertise or infrastructure required.

Free initial consultation:
30 minutes with integration experts

Would you like to know how avanta can be integrated into your IT structure?

NOT A SALES PITCH. BUT AN HONEST EXCHANGE.

Book an appointment now