B2B E-COMMERCE CAN BE THIS CONNECTIVE
100% integration into your IT
avanta is designed for integration into complex IT landscapes. Whether ERP systems, merchandise management, PIM, CRM, eProcurement platforms or individual third-party systems - avanta fits into existing infrastructures in a structured way and connects systems via a clearly defined integration architecture.
In doing so, avanta follows an API-first approach and supports different integration scenarios. The ERP-first principle ensures that central business logic remains where it belongs, while other systems are connected consistently. This creates a stable, expandable basis for ERP-integrated B2B commerce without media disruptions.
Which systems can be integrated in avanta?
PIM systems
Contentserv, Akeneo, Informatica, mediacockpit, Pimcore, ITB and many more.
CRM systems
- Salesforce, Microsoft Dynamics CRM, SAP CRM, CAS genesisWorld, HubSpot, Cobra, Cursor and many more
Other third-party systems
- Configuration
- Catalog Software
- Web Services
- Purchase Systems via OCI / cXML
- Marketplace connections
- ...
Why API first is standard at avanta
avanta was developed from the ground up based on the API-first principle, meaning that all functions of the platform can be controlled and accessed via interfaces. This creates maximum flexibility and offers many advantages:
- System openness: easy integration of any external systems
- Future-proof: technologies, processes and interfaces grow together
- Headless-capable: content and functions usable independently of the frontend
- Microservice-compatible: ideal for modular architectures
- Low-maintenance: no special solutions, no "hard-coded" interfaces

Manager Business Development, Oest Holding GmbH
With avanta we were able to go live with our B2B shop faster than expected. The SAP integration, in particular, went surprisingly smoothly.


How is avanta integrated into your systems?
The integration of avanta is conveniently carried out through middleware via configuration. Interfaces are easily set up, managed and monitored through mapping and rule sets.
- Existing middleware? No problem! avanta can be seamlessly integrated into existing middleware solutions such as SAP Cloud Integrator, Lobster, Mulesoft and more.
- Not using any middleware yet? avanta provides a powerful middleware at no additional cost.
B2B e-commerce can be this open
avanta is based on modern open-source technology. For complete flexibility, independence and maximum future-proofing.
SaaS can be that individual
With avanta you use your own individual SaaS environment hosted in Germany. No in-house IT expertise or infrastructure required.
Free initial consultation:
30 minutes with integration experts
Would you like to know how avanta can be integrated into your IT structure?
NOT A SALES PITCH. BUT AN HONEST EXCHANGE.