Experience the B2B e-commerce solution avanta live on 08/05/25

Experience avanta live on 08/05/25

Fritz Hartmann precision tools
Fritz Hartmann precision tools

Secure integration of the B2B web shop thanks to middleware

Fritz Hartmann is a subsidiary of the HAM Group and has been offering its customers a wide range of innovative products and services in the fields of machining, clamping, measuring and grinding for over 60 years.

Industry


Toolmaking & trade

Employees


> 30

Assortment


> 150.000 articles

Foundation


1961

ERP


SOG

A quick B2B webshop with avanta

  • We were delighted that we were able to use many standard functions thanks to avanta and therefore had few individual developments. The NodeRED middleware supplied is also particularly advantageous, as it ensures secure and efficient integration of the web shop with our merchandise management system.
Klaus Gockeler, IT/Purchasing Manager, Fritz Hartmann Präzisionswerkzeuge
Klaus Gockeler, IT/Purchasing Manager, Fritz Hartmann Präzisionswerkzeuge

Klaus GockelerIT/Purchasing Manager, Fritz Hartmann Präzisionswerkzeuge

Fritz Hartmann Webshop Homepage
Fritz Hartmann Webshop Homepage
Fritz Hartmann Webshop product detail page
Fritz Hartmann Webshop product detail page

Clearly display complex product variants

  • As we have a large number of complex product variants in our range, it was very important to us that they were clearly displayed. We were able to solve this very well with the variant table from avanta. Customers have a good overview and can add products to their shopping cart or put them on a watch list from the table.

Get to the desired product quickly

  • Another important aspect of our large product range was that our customers should be able to find their desired product as quickly as possible. The convenient filter options offered by avanta include an accordion function for a clear display, a search function for searchability and a pictogram display to visualize the respective attributes.
Premium filters in the Fritz Hartmann webshop
Premium filters in the Fritz Hartmann webshop